# Asos Case Study

## ASOS Streamlines Fulfilment with Nomagic’s AI-Powered Robotics

Innovating Fashion Logistics: How ASOS Enhances Efficiency with justInduct

As a global leader in online fashion retail, ASOS continuously seeks innovative solutions to optimise its logistics and fulfilment operations. To enhance efficiency and streamline order processing, ASOS partnered with Nomagic to deploy the justInduct robotic system at its Eurohub distribution centre near Berlin. This AI-powered automation technology enables seamless sorting, grouping, and routing of products to packing stations, significantly improving warehouse throughput.

With the successful deployment of four justInduct systems, ASOS has enhanced processing speed, improved accuracy, and ensured a reliable fulfilment experience for millions of customers worldwide. This case study explores how ASOS leveraged Nomagic’s intelligent robotics to scale its logistics operations, meet increasing demand, and maintain its reputation for fast and efficient fashion delivery.

## Technical Challenges

### High throughput requirement

Operation of an e-commerce fashion warehouse, particularly at the pocket sorter, is really speedy. For ASOS to achieve the right ROI, each robot has to be performing at over 600 units per hour - and they have been consistently beating this target. Apart from the high speed of the robot itself, supplementary hardware such as the item pusher has been installed to maximize solution performance.

### Scanning a variety of barcodes

The robots have to be prepared to scan small, big and often hard-to-read barcodes from various producers. Methods have been developed to scan during movement and from all possible angles to ensure efficiency and fast identification of each item.

### Very broad fashion assortment

A huge online fashion retailer like ASOS has a offering for all seasons that includes all kinds of garments and accessories like bags, jewelry, or hats. The team has mastered them all while maintaining top speed and can proudly call themselves real experts at handling apparel.

The justInduct solution from Nomagic significantly improves throughput and enables easy coping with the increasing demands during peak seasons. They were particularly impressed by the solution's ability to efficiently handle a wide range of fashion items.

### Klaus Lichtenfeld

Head of Logistics, ASOS

## Benefits

### 24/6 operations and support

ASOS can benefit from automation from Nomagic during the whole warehouse operation time. For 24 hours 6 days a week, unmatched support desk service is provided including remote operations which minimizes the need for onsite interventions.

### Automating most mundane tasks

Pocket sorter induction is among the most repetitive tasks in a modern warehouse. By automating it, ASOS can move its operators to tasks where they can use their skills better, improving efficiency and employee satisfaction.

### Capacity for peak period

Black Friday and Christmas are huge for fashion retailers. With warehouses operating at peak capacity for a few months and difficulties in securing labor to match this need, the Nomagic robots help ensure that work will be done - at no extra cost.

## justPick Operational Throughput

650+

Units Per Hour

## Highlights

### Very light software integration

Nomagic has integrated with the WMS using Robotic Process Automation, mimicking actions that a manual operator would perform on the screen. This shortened the initial deployment time and made daily operations smoother.

### RaaS business model applied

Using Nomagic’s Robot-as-a-Service model based on hardware leasing, ASOS had zero CAPEX, significantly shortening their Return on Investment period.